In 1965, with the introduction of international order sending, FTD changed its name to Florists' Transworld Delivery.
Additionally, many florist wire services pay performance rebates to affiliate resellers.
Twenty-four states in the USA have now outlawed geographic misrepresentation[1] by floral product sellers in Yellow Pages and in online advertising.
[citation needed]National floral marketplaces such as BloomNation offer an alternative to the wire services.
This comes from the perception that companies such as FTD, 1800flowers, From You Flowers and Teleflora take floral orders away from the local business and extract excessive commission.
This service is also known as "hand delivered" and has the advantage of presenting shoppers with the precise items available for delivery on a same-day basis.
Local delivery charges are generally displayed as a separate fee from the price of each product.
Order broker customers pay additional service fees as well as local delivery charges, which are generally included in the price displayed with each product.
The advantage of this service is the consolidation of purchases for delivery to multiple locations through a single website.