Pschitt

[1] Pschitt is a carbonated soft drink flavored with orange or lemon, created in 1954 by the Perrier Vittel SA group.

The name of the soda originates from a slogan created by Jean Davray in 1946: "Perrier, the water that goes pschitt."

Renowned artists were commissioned for other advertising campaigns: Jean-Gabriel Domergue, who had already created the Perrier Girl in 1936; likewise, Salvador Dalí created an advertising drawing in 1969 that was later used to publish a booklet, which included a text by Charles Trenet about Pschitt, beginning with: "When I was a journalist (in a dream), I was once a special correspondent to Thirst."

In 1985, Chantal Goya filmed a commercial for the brand featuring a song by Jean-Jacques Debout.

After attempting to relaunch the brand for nostalgic adults who remembered the drink from their childhood, children boosted sales thanks to the appeal of Pokémon, whose license was acquired by Neptune in 1999: purchasing Pschitt bottles allowed consumers to win cards.