French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally.

[4][5] After Marks floated the French Connection brand on the London Stock Exchange in 1984, he was listed as the 15th richest man in Britain, but by the late 1980s the company was in trouble.

[8] On the 5th February 2021 the company made a regulatory announcement that The Board of French Connection Group Plc notes the recent share price movement and confirms that it has received separate approaches from each of Spotlight Brands in conjunction with Gordon Brothers International LLC ("Spotlight") and Go Global Retail in conjunction with HMJ International Services Ltd ("Go Global") as potential offerors for French Connection Group Plc, each of which may or may not result in an offer for the company.

In addition, there was heavy criticism that French Connection and other advertisers are "free to put up offensive posters, gain huge impact from them, and then - when they are ordered down (often after the campaign has run its course) - to notch up even more publicity".

French Connection launched a trademark infringement case in the London High Court challenging the owner of "First Consultants UK Ltd", a computer company, over its use of the "fcuk" initialism.

The case found that the Internet Domain fcuk.com was registered prior to French Connection applying for the UK Trademark and its claim for passing off was dismissed.

Mr Justice Rattee refused to grant an injunction, describing French Connection's use of the initialism as "a tasteless and obnoxious campaign.

[18] After reportedly losing market share to rivals such as Zara, Topshop and ASOS – with some analysts suggesting its pricing was out of step with other competitor brands – its position improved in 2014.

[2] French Connection also has a variety of licensed products, including eyeglasses, sunglasses, toiletries, shoes, jewellery and watches, which are sold through its own stores and specialist retailers, such as Boots and Specsavers.