Muddyfox also has a clothing line for cycle sport that includes sportswear (jerseys, jackets, trousers, shorts, gloves).

[1] Muddy Fox was founded by the serial entrepreneur Aristidis Hadjipetrou and Andrew Lawson after spotting a gap in the market in the UK for off-road bicycles with stronger frames and chunkier tyres which offered the user more versatility and range, following from the success of developers in America like Gary Fisher[2] The company developed a successful marketing campaign, predominantly aimed at non-cyclists,[3] based around a yellow background with black fox paw prints and were instrumental in reimagining the style of off-road cycling in the UK.

[8] It was always the intention to produce quality bikes at the high end of the market,[3] however, moving production to Taiwan in 1984/85 made them more accessible with a price drop to £300.

Ironically, this was seen more as an urban icon than a serious off-roader, as reflected by its name - "Mountain Biking The untold British story" on YouTube.

Video on YouTube The company has been a brand of Universal Cycles since 2001, itself since 2009 a majority-owned subsidiary of Sports Direct (current Frasers Group),[9] and produces Silver Fox bicycles for bigbox retailers such as Argos.