Fruitopia is a fruit-flavored drink introduced by the Coca-Cola Company's successful Minute Maid brand in 1994 and targeted at teens and young adults.
According to New York Times business reports, it was invented as part of a push by Minute Maid to capitalize on the success of Snapple and other flavored tea drinks.
Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald's restaurant locations in the United States, which carry the drink to this day.
Time magazine named Fruitopia one of the Top 10 New Products of 1994,[2] and the beverage was even mentioned on the popular animated series The Simpsons.
On March 23, 1995, a Fruitopia fruit tea line featuring Born Raspberry, Peaceable Peach, Lemon Berry Intuition, and Curious Mango was introduced in 16-ounce glass bottles.
This was accompanied by idealistic aphorisms reminiscent of hippie poetry of the 1960s, such as might be found in advertisements which ran in underground press newspapers of the period.