[2] The bottles have a wide body that starts tapering to a narrow neck at the top of the label.

It uses a computer-modeled system to blend the juice sources for a uniform taste throughout the year.

By 2003, the company expanded to the Southeastern United States and achieved national distribution, adding a fourth variety "Country Stand with Calcium" in 2004.

The company also launched the "Simply Light" brand with fewer calories and less sugar in the same year.

In January 2023, a consumer class-action lawsuit was filed against the Simply Orange Juice Company, alleging that the company falsely markets its “Simply Tropical Juice” as all-natural while withholding information on its high PFAS (per- and poly-fluoroalkyl substances) content.