[2] The company's origins lie in the founding of the Rhino Group by Terry Norris and Bev Ripley in 1992.

A number of mergers and acquisitions followed during the 1990s, and in 1999, the company was purchased by Electronics Boutique Limited, which rebranded itself as The Game Group.

[4] In March 2012, several suppliers, including publishers Nintendo, Electronic Arts and Capcom refused to supply their latest products due to concerns over Game's creditworthiness.

[14] The company that went on to become Game was founded by Bev Ripley and Terry Norris as Rhino Group in 1992,[15] with stores branded as Future Zone.

A year earlier in 1990, a separate company, called Game, was founded by Peter Wickins and Neil Taylor.

[18] In November 1999, Electronics Boutique Limited purchased a chain of retail outlets known as Game, from which the current name of the company was derived, for £99 million.

Despite the name change, a 1% sales royalty to Electronics Boutique in the United States continued to be paid until January 2006.

[24] Gameplay (GB) Ltd started trading as Game.co.uk, the group's main online arm in the United Kingdom.

[26] In May 2007, the company announced the acquisition of rival specialist video game chain Gamestation for £74 million.

[32] In early March 2012, Game and Gamestation began heavily discounting stock in an attempt to bring in cash ahead of administration.

The business had been in talks with Game's lenders with the aim of buying its debt and settling its bills with suppliers in full.

[37] The company entered administration on 26 March 2012, with PricewaterhouseCoopers appointed and Ian Shepherd stepping down as CEO.

[41] On 25 May 2012, Pricewaterhouse Coopers, the administrators of Game Australia made 264 staff redundant and closed 60 stores.

The series of events, referred to as the ‘iSeries’ are sequentially numbered and run three times a year, typically with one around Easter, with the others usually hosted in August and November.

The original events were hosted at Newbury Racecourse in the United Kingdom from i5 to i33 when the venue was relocated to Stoneleigh Park for i34.

Popular segments of the festival include main stage shows by special guests, often YouTube personalities, as well as evening entertainment such as the "World Famous Insomnia Pub Quiz".