Geox is an Italian brand of shoe and clothing manufactured with breathable and waterproof fabrics.

[2][3] In 2009, Geox agreed with Italian sportswear company Diadora to have Polegato buy its assets through his family's investment arm, LIR.

In July 2021, Geox announced the closure of its Vranje plant in Serbia, which opened in 2015.

[9] Despite the cessation of new investments, it can be argued that the company is still active in Russia, as in December 2022, Geox presented a new capsule collection of shoes and accessories for the spring-summer 2023 season.

[10] "Sales in Russia and Ukraine, which together account for about 10% of the group's total, were in line with plans at about 37 million euros despite the weakening of the ruble.