As executive producers, Nancy and her manager, Jiji Lamara, enlisted previous collaborators Tarek Madkour, Walid Saad, Samir Sfeir, Mohammed Rifai, Ahmed Ibrahim and Hadi Sharara to work alongside new collaborators such as Khaled Tag Eldeen, Salim Assaf, Tamer Hussein and Hicham Boulos.

The title track "Hassa Beek" relies on Latin guitar and beat, composed by Egyptian musician Khaled Ezz, whom Ajram collaborates with for the first time.

"Khamsa Farfasha" reminds of Ajram's Egyptian pop hits "Ah W Noss" and "Ya Tabtab", just as "Keefak Bel Hob" does.

"Kharab Byoot" returns Ajram to the Khaleeji folk sound she presented in "La Teloum", which was released in Ah W Noss album.

"Bel Sodfa" and "Mesh Enta" are deep emotional sad tracks, speaking about a heartbroken woman who finds out her lover is cheating.

[5] The album's lead single, "Aam Betaala' Feek", was released on December 16, 2016, exclusively through Anghami, which broke a new record as the fastest song to reach one Million streams in the App history.

[9] The theatrics come alive in "Hassa Beek"'s video, which sees Ajram play the radiant role of an old Hollywood movie star in the midst of a steamy love affair.

The song went to radio stations in the Middle East in April 2017, it peaked at number one on Agmad 7 chart on Nogoum FM seven months prior to its single release.

[10] The official music video, also directed by Leila Kanaan, premiered at the same day of the single release, featuring Ajram in an old-school American-style diner, dressed in a metallic baseball jacket and denim shorts and getting weirdly over-familiar with the venue's jukebox.