Heat (perfume)
The release was promoted with a cover version of "Fever" recorded by Beyoncé and a limited edition extended play (EP) also titled Heat.
The fragrance's commercial, directed by director Jake Nava and released in December 2009, spawned controversy for its sexually explicit imagery, and was only allowed nighttime broadcast in the United Kingdom.
[4] Prior to releasing the fragrance, she had collaborated with Tommy Hilfiger on his perfume True Star in 2004 and Giorgio Armani's Diamonds for which she also appeared in several promotional campaigns.
"[11] During an interview with Teen Vogue, Beyoncé stated that she loved the perfume because it featured notes of orchid, her favorite flower.
[13] Following the release of Heat, Beyoncé described its bottle design, scent and inspiration in depth, as follows: A lot of my performances have had fire involved, so we thought 'Heat.'
[11] Thompson said in a behind the scenes look at the shoot for the fragrance, that he wanted to capture Beyoncé "in her true essence", where she "generates heat" and is just "sensual and fun and full of energy.
[3] On February 3, 2010, Beyoncé launched the scent at Macy's Herald Square in New York City, where she posed for photos and signed autographs for fans.
The collection was also released in Canada and Latin America in February 2010 with additional global distribution in Europe, Asia and Australia in August 2010.
[18] Industry sources estimated that Coty Beauty spent a total of $20 million on advertising and promotion of the perfume the first year after its release.
[11] Laird stated that the main theme of the commercial was that Beyoncé should appear "sexy and a little bit dangerous", but in a "sophisticated and elegant way".
[20] Nava praised Beyoncé's acting in the commercial, stating: "She's so scorchingly hot that even when she touches the floor with her dangerous high-heels, she kind of sets her world on fire.
"[11] In an interview with Women's Wear Daily, Beyoncé described the sexual tone of the video stating: "'It's called Heat, so we wanted the ads to be really steamy and dewy.
[24] The U.K.'s Advertising Standards Authority commented on the ban decision, stating "We considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children.
"[20] Beyoncé's mother and collaborator Tina Knowles called the commercial's ban "very good", as people purposely went to watch the video which further increased sales.
[26] She stated: "Once on the skin, the scent transformed in a matter of just a few minutes from something floral-y and vaguely acceptable to an offensive mix of car fumes and that vanilla body spray Victoria's Secret used to sell to 12-year-olds",[26] then adding that the perfume's logo and gold swirls "sway too similar to that of KY Jelly's", before concluding that "calling to mind sex is kind of Beyoncé's thing, which is why this fragrance could just be a smashing success.
"[26] Holly Siegel of The New York Times complimented the fragrance's scent of "floral-fruity-woody blend and notes of neroli, almond and tonka bean.
[32] Lundgren revealed that, during a one-hour period at the launch of the scent when Beyoncé was at the store signing autographs, 72,000 bottles were sold.
[35] During an interview with Women's Wear Daily in December 2009, Stephen Mormoris announced that Beyoncé planned to release several other fragrances after Heat meant to explore the different sides of her personality.
[39] In August 2010, it was revealed that Beyoncé would be re-releasing her first fragrance as an "ultimate elixir", emphasizing elements intended to embody her private side.
[41] Kelly Bryant of StyleList wrote that the base notes of Heat Ultimate Elixir "drive the point home that this is a bouquet meant for one sexy siren".
"[42] Keeping with the scent's "sexy theme", the new scarlet jus is contained in the original bottle, updated with a black atomizer, which has been described as "boudoir-ready" by Katherine Kluznik Rentmeester of People magazine.
[43] Nathalie Atkinson of The National Post held a sniff test for the Heat Ultimate Elixir perfume to assess the different scents picked up by people of the opposite sex.
[44] Atkinson, the female participant, noted Beyoncé's intense use of creamsicle, adding that the scent holds strong enough "to get noticed above the hairspray fumes and thumping bass".
[48] Beyoncé's official perfume website described Heat Rush as a fruity, floral fragrance "that is luminous and vibrant with a dewy delicacy at the same time...
[54] Gaby Wilson of MTV commented that the photo appropriately sets the mood for the midnight perfume further praising Beyoncé's look.
"[59] A writer of the website Digital Spy praised the scent, writing that it empowers "your inner diva" and added that "there will be no Single Ladies left if you wear this".
I wanted to give them a special remembrance of this tour and I created this scent to reflect the power, passion and playfulness I put into my performances.
[68] According to Beyoncé's website it is a "spellbound scent that expresses the bold femininity of women": "This captivating and memorable fragrance invites and intoxicates those who encounter it".
The secondary packaging celebrates the "beauty and sensuality" of the fragrance intertwined with black organza and finished with a gold logo and an emblematic B standing for Beyoncé.
[71] MTV's Caitlin Morton praised Heat Orchid as a fresher and more floral update of the original scent while also deeming it more natural and "maternal".
