An accompanying music video was uploaded onto 88rising's YouTube channel simultaneously with the single's release and has surpassed 19 million views on the platform.

On July 24, an alternative music video titled "I Do: A Love Story in Bangkok," starring Tontawan Tantivejakul and Jirawat Sutivanichsak, was posted on 88rising's YouTube account.

On May 15, 2023, the group released their sixth Korean-language I Feel, which was a commercial success debuting at number one on the Circle Chart with one million copies sold in the first week and receiving positive reviews from domestic critics.

[3] It is characterized by "the harmonization of relaxed tempos" and electronic elements "that give it a dreamy feel," while its lyrics revolve around a "lost love of the past and the bitterness that accompanies it.

[7] An alternative music video titled "I Do: A Love Story in Bangkok," starring Tontawan Tantivejakul and Jirawat Sutivanichsak but with no appearances from (G)I-dle, was posted on 88rising's YouTube account on July 24.