InsideView is a software as a service (SaaS) company that gathers insights and relationships to provide analytics on marketing to customers.

Founded in 2005, InsideView is mainly used by marketing, sales, and operations teams in identifying and gathering information on customers and prospects.

[2] In April 2021, the company was acquired by Demandbase, Inc.[3] InsideView was founded in 2005 by Umberto Milletti, a former executive and co-founder at DigitalThink, an early web-based corporate training company.

[5] InsideView's core product is a business-to-business (B2B) data and intelligence platform.

It facilitates marketing, sales, and operations specialists target key accounts.