The North American leg of the tour began on June 7, 2019, in Inglewood, California and ended on July 27, 2019, in Miami, after performing 32 shows in Canada and the United States.

[3] The dates for the 24-city North American tour, titled It's My Party: The Live Celebration, were announced shortly after her appearance on the show.

[7][8] On February 27, 2019, several dates were rescheduled and additional shows were added in select cities, with the tour now beginning on June 7, 2019, at The Forum in Inglewood, California.

According to The Jerusalem Post, "the concert rumors were met with online campaigns by the BDS movement calling on Lopez to cancel".

[16][17] Several days later, it was revealed that Lopez would be bringing the tour to the North Coast of Egypt, although the exact location and venue could not be confirmed at the time.

[19] After a series of conflicting reports, the show in Egypt was officially announced on May 24, 2019, to take place on August 9, 2019, at the Seacode beach club in El Alamein.

Dubbed as GUESS x Jennifer Lopez "It's My Party" Tour, the collection consists of a variety of concert T-shirts and a denim jacket that features a "colorful J.Lo pop art graphic on the back".