[3] Lopez and Anthony’s partnership with Kohl's was announced during a press conference at the London Hotel in Los Angeles, California on November 18, 2010.

[4] The deal, which was marketed as "the first celebrity couple to simultaneously design collections for one retailer",[5] was aimed at including men's and women's clothing, as well as house wares.

Eight O readers were also styled in the collection, which included "on-trend animal prints paired with neutral colors" that Lopez labeled as "accessible, everyday glamour.

[11] The debut of Lopez's and Anthony's lines marked the biggest product launch in the retailer's history, according to CEO Kevin Mansell.

[12] The line, whose items range in price from $22 to $150,[12] was inspired by Lopez's "glamorous and cosmopolitan lifestyle" as a "globally recognized entertainer".

The collection includes numerous autumnal elements, dresses to knitted cardigans, stylish shirts, maxi skirts and sweaters.