Teeology, Inc. is a Los Angeles-based electronic commerce co-founded by American entertainer Jennifer Lopez and fashion designer Erica Zohar.

Teeology was co-founded by American recording artist and actress Jennifer Lopez and fashion designer Erica Zohar.

They teamed up with Brian Lee and MJ Eng to design the company's "innovative" shopping portal, which uses new technology and social networking tools to "disrupt the traditional retail model".

[6] Eng explained the creation of the company by stating: "The idea started when we realised more and more customers have become increasingly spoiled with private sale discounts online.

[10] Julia Fernandez of Grazia Daily stated that Teeology "certainly adds a more exciting element to online shopping".