Ivana Pilja (Serbian Cyrillic: Ивана Пиља) is a fashion designer based out of Belgrade, Serbia.
She is known for her avant-garde designs, accentuated by angular edges, architectural shapes and unexpected patterns.
[4] In 2007, she began working for various commercial sports clothing brands while at the same time creating her own label.
[1] In 2010, her namesake collection won two awards at Belgrade Fashion Week and was also shown at FashionClash in the Netherlands, which helped launch her brand internationally.
[2] Described as being futuristic, her brand has attracted celebrities such as Dita von Teese, Ellie Goulding, Lily Allen, Daisy Lowe, and Paloma Faith.