[19][20] In March 2019, Jaiden participated in an airsoft gun tournament organized by YouTuber MrBeast and sponsored by game developer Electronic Arts.

The event, organized in order to promote the release of Apex Legends, featured 36 players, all of which were prominent YouTube influencers.

In January 2021, Jaiden appeared on YIAY Time: The Game Show, a YouTube Original comedy program hosted by Jack Douglass ("jacksfilms").

[31] In 2023, she joined forces with Alpharad to create WILD/CARD, a channel dedicated to bringing attention to the smaller content creators that the two of them considered friends.

[33] Later that month, for the tenth anniversary of her first video upload, Jaiden announced that she does not plan to continue creating content indefinitely.

[36] For World Health Day in April 2020, Jaiden participated in #HopeFromHome, a charity livestream initiated by fellow YouTuber Jacksepticeye that raised over $260,000 for COVID-19 relief.

[37][38][39] In October 2021, Jaiden participated in a charity tournament for the video game Nickelodeon All-Star Brawl hosted by YouTuber Alpharad and Coney of the esports organization Panda Global, playing as the character CatDog.

In her campaign, she raised over $73,000 after uploading a now-deleted video asking for donations to help choose CatDog as the character she wished to play for the tournament.

[43] In December 2022, she purchased a $4.8 million home in Sherman Oaks, Los Angeles, California with fellow YouTuber Alpharad.