[2] The move allowed for greater profit to be made after the successful launch of the collectible minifigure toy line called "Trash Pack" in the same year.

Moose also expanded into the Canadian market with the launch of a hybrid direct distribution model for a strategic selection of new brands, including Akedo and Bluey.

[19] Paul Solomon credits his mother Jacqui Tobias, director of girls' products, for the idea of Shopkins.

[3] In December 2015, a one-of-kind glass Shopkin called Gemma Stone sold for $21,500 on eBay, with all proceeds going to the Toy Industry Foundation.

[23] In 2019, Moose also released a spin-off line of Shopkins intended for preschoolers, Kindi Kids, which was supported by a CGI animated series.

The first Grossery Gang animated mini movie was released on 28 July 2017 on YouTube to promote Series 3 of the toy franchise.

[27] In 2019, Moose launched more animated content for their Goo Jit Zu toy line, which gained over 120 million views on the five mini movies that have followed by November 2021.

This digital-first series launched in June 2021 and is part of a larger partnership between Moose, Wildbrain, and Consumer Products (CPLG).

This series was brought to YouTube and Amazon Prime initially in both English and French, with wider distribution to come on additional platforms and in Portuguese, Italian, Spanish, and Russian in 2022.

[32] As of January 2016, 51 Shopkins licencees had been signed in North America, including apparel, construction, candy, games, and bedding.

[38] In 2021, a toy line partnership was also made with Warner Bros. for the film Tom & Jerry: The Movie and Space Jam: A New Legacy.