Schleich

[1] Half of the sales are generated outside of the German domestic market, and Schleich branded play figurines and playsets are sold in over 60 countries.

This included the development, production and marketing of comic figurines such as Snoopy, Maya the Bee, Mickey Mouse and the Smurfs.

[4] Until the end of 2006, Franz-Ulrich Köster, Klaus Schwarz and Paul Kraut senior were shareholders of the company.

In 2016, to tap the American market, the toy maker acquired licenses to produce Peanuts as well as Justice League heroes such as Superman and Batman.

[1] Half of sales are generated outside of the German domestic market, and Schleich branded play figurines and playsets are sold in over 60 countries.

[3] Schleich GmbH is the seventh largest toy supplier in Germany, behind Lego, Playmobil, Hasbro, Mattel, Simba-Dickie, and Ravensburger.

[16] Source: Bundesanzeiger[1][17][18][19][20] Schleich produces lifelike and authentic figurines from various types of plastic[9] using injection moulding.

The figurines are then cast and hand painted at various locations[16] in China, Germany, Spain, Portugal, Tunisia, Bosnia, and Romania.

[22] Schleich toys are made of different plastics, like polyvinyl chloride, so that the products are bite-, scratch- and saliva-resistant.

[24] According to a survey conducted by Schleich in February 2023, the reason for this is that the figurines are rather passed on to friends, neighbours or the next generation.

[25] Schleich produces its figurines and playsets in Germany, Portugal, Romania, Moldova, Vietnam, Tunisia and China.

Figurines of Schleich, 2022
Schleich headquarters in Schwäbisch Gmünd