Under Alexandre's tenure the company has invested more in developing online resources, including an in-house wikisource coined SafariPedia that encourages children and educators to use it in tandem with Safari Ltd products.

Bernie the Gator is Safari Ltd's mascot and pays homage to founder Bernard Amadeus Rubel.

[6] A group of professional sculptors research each animal's anatomy prior to creating a lifelike model.

This model is then sent to the manufacturer for large-scale production, and each figurine is hand painted in order to capture the animal's unique and distinctive features.

Safari Ltd signed a contract with the Carnegie Museum of Natural History in Pittsburgh, PA that lasted from October 1986- February 2015.