[1] The characteristic holes or "eyes" are the result of the action of the bacteria Propionibacterium freudenreichii which naturally occurs in milk and is added back into the cheese during production according to a closely guarded secret formula.
[9] Anders Larsen Bakke (1815–1899), a farmer and pioneer in Norway's dairy industry, produced cheese in the village of Våle in what was then the county of Jarlsberg and Larviks Amt (now Vestfold), 80 km (50 mi) south of Oslo.
[9] After several years of popularity marked by a large volume of production Jarlsberg disappeared from the market.
[4] Modern Jarlsberg cheese was developed in 1956 by Ole Martin Ystgaard of the Dairy Institute at the Agricultural University of Norway.
[10] Ystgaard's interest was sparked by the thesis of a dairy sciences student, Per Sakshaug, on the cheese historically made in Vestfold.
[9] It was named for a Norwegian nobleman, Count Wedel Jarlsberg, who owned land near Oslo in an area where an earlier version of the cheese was produced in the early 1800s, or for the eponymous county.
Tine's United States subsidiary, Norseland, has sold 150 million 22 lb (10 kg) wheels of Jarlsberg cheese in the U.S. as of 2004[update].