Jock Kinneir

Richard "Jock" Kinneir (11 February 1917 – 23 August 1994) was a British typographer and graphic designer who, with his colleague Margaret Calvert, designed many of the road signs used throughout the United Kingdom, Crown Dependencies, and British Overseas Territories.

After World War II, Kinneir was employed as an exhibition designer by the Central Office of Information.

When Sir Colin Anderson, the chairman of P&O read about the Gatwick signage, he chose Kinneir to design a baggage labelling system for P&O.

In 1957 Anderson was appointed chairman of the government committee formed to design signs for the new British motorway network.

The partnership devised a code of carefully chosen shapes and colours that largely complied with the protocol proposed by the 1949 UN World Conference on Road and Motor Transport.