They were popular in movie houses along with Heide's other gummy candy, Jujubes.
Fruity flavors correspond to the colors (not the shapes) and include raspberry (red), anise/licorice (black), lime (green), orange (orange), and lemon (yellow).
Hershey (the parent company at the time) changed them to lime after a customer survey found that mint was not a popular flavor.
[2] Jujyfruits was featured in the TV series Seinfeld's fifth-season finale, "The Opposite", and was also briefly mentioned in the sixth-season episode "The Scofflaw".
The romantic fantasy film Beastly features a main character (Lindy) with a penchant for Jujyfruits.