Now and Later

Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company.

[2][3] Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth now, one will still be chewing it later.

The Phoenix Candy Company also sold several candy-and-a-toy products.

Farley's & Sathers Candy Company bought it in 2002 after Kraft/Philip Morris' acquisition of Nabisco.

[5] The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original".