Pietro Ferrero Jr.

Pietro Ferrero Jr. (Italian pronunciation: [ˈpjɛːtro ferˈrɛːro]; 11 September 1963 – 18 April 2011)[1][2] was the joint CEO (with his brother Giovanni) of Italian confectionery company Ferrero SpA, from 1997 until his death in April 2011.

[3] Ferrero was born in Turin, the elder son of Michele Ferrero,[4] who raised the firm to its position as a global leader.

[5] In 1985, he began working for Ferrero, and in 1992 had risen to be in charge of European operations.

[3] On 18 April 2011, Pietro Ferrero died in South Africa near Twelve Apostles Hotel in Camps Bay, suburb of Cape Town[6] after suffering a heart attack while on a cycling track.

This business-related Italian biographical article is a stub.