[5] As with other products in the Kinder brand family (Kinder Chocolate, Happy Hippo, Milch-Schnitte), Ferrero tries to emphasize the milk content of the product in its advertising as a nutritionally positive property.
Nevertheless, in a study for the German Federal Ministry of Consumer Protection, in 2005, the "Kinder Pinguí" advertisement was criticized as trivializing.
The "Kinder Pinguí" advert also works with child-friendly advertising material such as a penguin as a figure of identification, but it is aimed more at the parents as a target audience.
Marketing wise this puts the product between Kinder chocolate and Milch-Schnitte on the one hand, whose advertising is primarily aimed at adults, and Happy Hippo on the other hand, which is primarily aimed at children in the design of the product itself (a waffle in the shape of a hippopotamus).
[6] Occasionally, the variant Kinder Pinguí Strawberry and Raspberry are also available for a short time.