KTFM

On weekdays it has local personalities hosting sports shows, with ESPN Radio heard nights and weekends.

It was meant to appeal to listeners of the former KFAN-FM (101.1), which gave up its Texas music format the previous year, becoming a simulcast of Oldies station KONO 860 AM.

[3] KRIO-FM's initial program director Lee Woods billed the format as "certified South Texas country."

Woods said that unlike KFAN, who included rock and reggae in its playlist, KRIO would only play country.

[4] Barger initially wanted to sign the station on with Tejano music, but was dissuaded by friends who felt that the format had not yet matured.

Barger believed that KXTN's growth within the past year proved that the format had matured and the station was now ready for competition.

On January 7, 2005, BMP revived the KTFM call sign after it acquired KLEY from Spanish Broadcasting System.

Today, 102.7 carries the adult hits "Jack FM" format and uses the call letters KJXK.

As the station struggled in the ratings, KTFM shifted to a Rhythmic AC direction by adding more current product and putting less emphasis on older material.

At 4 p.m. that same day, KJXK began stunting with country music, leading listeners and rivals to believe KTFM was moving back to 102.7.

On March 1, KTFM began carrying the nationally syndicated wake up show "Brooke & Jubal in the Morning".

[8] On February 10, 2015, KTFM launched an alternative rock format on its HD2 sub channel, branded as "103.3 The App", relayed on translator K277CX (103.3 FM) in Terrell Hills.

The flip comes as the ratings for the alternative rock format failed to attract listeners, posting a 0.8 in the March 2017 Nielsen Audio book.