KCLB-FM

[3] In 1972, in response to the growing Mexican-American community in the Coachella Valley, the station switched to a Regional Mexican music format, with the new call sign KVIM.

Scott Roberts, later with KKRZ Z-100 in Portland, Oregon, worked the late night shift at KCHV/KVIM and was the first disc jockey to play a free form rock format in the Coachella Valley.

FM 93.7 returned to KCHV-FM, airing middle of the road music, talk and news by day, and album rock at night.

But the Federal Communications Commission (FCC) failed to recognize those call letters were already claimed by another radio station, so 93.7 returned to KCHV-FM.

Other notable contributors of the time were Rhonda Todd (Music Director), Bobby Blue, Don James, Scott Canon, DJ Martin, Satch Miata, Angela Nixs, Michael Parks, Brian Ross, Shana, Guy Smith, Igor Smith, Jackson T, Jill West, Christy Wild, and Kate Willis.

Disc jockeys during this time included Jeffries and Stryker, Katie Brock, John O, Tony Montana, Jon Pergl, Bill Royal, Christian Stiehler, Stevie Bowe, Kevin Gerard, Jeff Duran, Steve Inman, Steve Santogrossi ("The Night Manager") and Liz West.

In 2014, Alpha Media, based in Portland, Oregon, acquired a number of Palm Springs-area radio stations, including KCLB-FM and KNWZ, as well as 1140 KNWQ, 1270 KFSQ, 92.7 KKUU and 95.5 KCLZ.