[3] KFRX's studios are located on Cornhusker Highway in Northeast Lincoln, while its transmitter is located at the master antenna farm at South 84th Street and Yankee Hill Road in the far southeast part of Lincoln with an effective radiated power (ERP) of 100,000 watts.
One of the longest-lived FM signals in Lincoln, the station started as KECK-FM (calls that were shared with its AM counterpart, which has since gone dark).
In July 1990, after a weekend of stunting with all-Phil Collins songs, KHAT was rebranded as "Mix 106", while retaining the adult contemporary format, and adopted new call letters KMXA.
[8] After two days of simulcasting, 106.3 began stunting with construction noises; this led to the debut of a new adult contemporary format under the "My 106.3" branding and callsign KLMY on March 24.
102.7 FM, which became KBZR, was later sold to VSS Communications, and moved to the Omaha market as a Christian station.