Weekends feature specialty shows on money, health, home repair, guns, cars, the law, food and drink.

[6] 16-year-old Grant Turner, later an announcer for the Grand Ole Opry in Nashville, joined the station when it moved to Abilene.

[7][8] At times, KFYO has claimed a longer history, stretching back to an experimental station allegedly started by Kirksey in 1923, in Bentonville, Arkansas.

The group included David Parker Carter 'Dad', son Jim (born Ernest) and daughters Rose and Effie.

In 1936, the Carters changed their group name to the Chuck Wagon Gang, moved to the Dallas-Fort Worth area, and joined radio station WBAP.

The new owners also rebuilt the transmitter, which was still using the original equipment put into service at Breckenridge ten years prior.

[15] The station changed affiliations several more times, to the Mutual Broadcasting System (MBS) in 1937 and to the NBC Blue Network (later ABC Radio) in 1944.

[4] The FCC initially denied the bid in favor of a competing application from Lubbock County Broadcasting Company, which owned KBWD in Brownwood.

Despite a hearing examiner finding in favor of Lubbock County in 1950, the FCC awarded the frequency to KFYO in October 1951.

[18] The frequency change took place on January 19, 1953, at which time the station activated its three-tower array near 82nd and Quaker streets.

[19] The new facility allowed KFYO to be heard in Amarillo, Abilene, Midland, Odessa, San Angelo, Ozona and eastern New Mexico.

KFYO also provided Lubbock's only link to the outside world during the tornado by broadcasting over phone lines to 1080 KRLD in Dallas.

That same year, the stations moved to a new studio and tower site on South Slide Road, housing both offices and a new three-tower array for KFYO.

In March 1997, KFYO and KZII-FM were sold to GulfStar Communications, which also owned KFMX-FM, KKAM and KRLB-FM 99.5 in Lubbock.

In August 2010, KFYO owner Gap Central Broadcasting, which had purchased the Lubbock cluster from Clear Channel in 2007, was folded into Townsquare Media.

On Christmas Eve 1993, KFYO broadcast a Red Raider football game for the final time as the team's flagship radio partner.

The games moved to 94.5 KFMX & KKAM the following year, as part of Loyd Senn's All Sports Radio Network (ASRN), with Dale & Harris retaining their roles.

Stewart had served as KFYO's Ag Director for over 20 years and for most of the time hosted the weekday 6 am and 12 pm hours.

APRN was sold to Clear Channel Communications in 2001 and the Oklahoma City Agri-Hub absorbed operations in late 2001.

In addition to hourly newscasts, KFYO carried several ABC features including Paul Harvey news and commentary, Sean Hannity's weekday afternoon talk show, and Mark Davis' nationally syndicated Sunday afternoon talk show (based at WBAP (AM)).

In 1970, KFYO donated a 1927 Model T once owned by the station and painted with news headlines of that year to the Texas Tech Museum.

[27] In 2015, State Representative John Frullo donated $1,000 for the restoration of the Model T.[28] In October 2016, KFYO added an FM simulcast on 95.1 MHz.

West Texas Walk of Fame (City of Lubbock) inductee Jane Prince-Jones hosted the KFYO Morning Show from October 2001-October 2005.

Former Taylor County Justice of the Peace Rex Andrew hosted the KFYO Morning Show from June 2006-September 2012; solo in 2006 & 2007, and then with Chad Hasty starting in January 2008.

[29] Chad Hasty moved to the 8:30am-11am timeslot on October 1, 2012 and Tom Collins & Laura Mac took over hosting duties for the KFYO Morning Show.

Snyder rebuilt the KFYO News department from scratch, starting with Jane Prince-Jones in October 2001, and developed numerous talk shows, including those hosted by Chad Hasty, Robert Pratt, Matt Martin, Tom Collins and Michael McDermott.

In late May 2023, Dave King announced he was retiring from the KFYO morning show "Sunrise LBK" for health reasons.