In the 1970s, KSNY started the day with News and Talk, then in the mornings played country music, in the afternoons Adult Contemporary, and at night Top 40 formats.

A Latin format with a Spanish-speaking announcer aired on Sunday evenings until 1980, and then moved to weeknights from 6—7 pm.

The station also played Easy Listening and Gospel formats on Sunday mornings.

KSNY was an affiliate of the Texas State Network, and most of its newscasts mirrored television airings (noon, 6:00, and 10:00).

For many years, the station was owned partly by the local manager Mel Z. Gilbert and the Wendell Mayes interests (KCRS Midland).