KVWE (102.9 MHz) is an FM radio station broadcasting a sports format.

Originally KRGN-FM, it was sold by Family Life Radio to Midessa Broadcasting for $700,000.

On August 10, 2015, Raycom Media announced that it would purchase Drewry Communications for $160 million.

[5][6] KEYU-FM, along with KTXC in Lamesa were Raycom's only radio stations since the company sold WMC AM-FM in Memphis, Tennessee to Infinity Broadcasting Corporation in 2000.

[7] On July 11, 2019, Alpha flipped the station from Spanish adult hits (as "Mundo FM") to an English-language rhythmic CHR format as "WE 102.9", and changed the call letters to KVWE.