As part of a format change to News/Talk/Sports in October 2003, simulcasting KJTV, Ramar built an 800-foot tower near Petersburg, Texas.

The main ESPN Radio affiliation, including Golic and Wingo, were moved off of Double T 97.3 to 100.7 The Score (950 AM KTTU).

Double T 97.3's main network affiliation changed to FOX Sports Radio with Dan Patrick and Colin Cowherd added on a tape-delayed basis, weekdays from 9 am-3 pm.

In 2024, the television program Texas Country Reporter profiled Double T 97.3 hosts David Thetford and Gary Ashby.

Over the years, hosts on Double T 97.3 have included: Chuck Heinz, Jamie Lent, Casey Cowan, Chris Level, Robert Giovanetti, Chris Snead, Chois Woodman, David Thetford, Gary Ashby, David Collier, Geoff Haxton, Rob Breaux, Jeff McGwire, Clint Scott, Mark Finkner, Nick Long, Andres Flores, Rob Verby, Brian Hanni, and Garrett Luft.

[7] KLZK originally began broadcasting at 104.3 FM in 1995 and was owned by former Lubbock City Councilman Paul R. Beane.