Under ownership of Alpha Media, studios are located in southwest Amarillo (in the same building as sister stations KGNC-AM-FM), and its transmitter is north of the city in unincorporated Potter County.

On a Sunday night in October 2002, Amarillo got a brand new radio station with a unique sound beginning its broadcast with "20,000 Songs In A Row".

Internal research of current Amarillo morning programs, with some out of town names included, indicated potential listeners had a preference.

Jamey Karr & Morgan Tanner, both inductees of the Texas Panhandle Broadcasters Hall Of Fame, were lured from their post at crosstown KPUR-FM.

The Eagle’s latest acquisition was Skylerr Byrd, a recent graduate of nearby West Texas A&M University.