Lick's was formerly known for its hamburgers, nicknamed "homeburgers", which were considered higher quality than those of other fast food chains.

The chain also had what was described as a "zany in-store experience", with employees singing pop songs, sometimes with modified lyrics, while they cooked burgers and fries.

[1] Both concepts were abandoned in the 2000s, as the company switched to a more generic brand identity as well as the use of frozen instead of fresh hamburger patties.

[2] Denise Meehan, a native of Sturgeon Falls, Ontario, grew up in a tourist resort operated by her parents.

[6] Lick's began to encounter difficulty in the aftermath of the 2008 financial crisis, partly because of the recession's effect on consumer habits shifting away from sit-down eateries to takeout.