Over time Lincoln Road featured premium retail destinations like Bonwit Teller, Saks Fifth Avenue, and even Cadillac and Packard car dealerships.

The road was closed to vehicular traffic and became one of the nation's early pedestrian malls and had its grand opening November 28, 1960.

[2] Today Lincoln Road features a state-of-the-art multiplex cinema, the architecturally acclaimed 1111 Lincoln Road parking garage, the acclaimed New World Center concert hall, the offices of Viacom Latin America, as well as over 200 boutiques, local merchants, national retail stores, and fine restaurants and bars.

Lincoln Road is also home to the newly restored Colony Theatre, a performing arts venue, and ArtCenter/South Florida, a collection of studios and gallery spaces for artists.

[4] On May 6, 2011, by recommendation of DOCOMOMO (Documentation and Conservation of the Modern Movement) led by architect Allan T. Shulman the thoroughfare was added to the National Register of Historic Places as Lincoln Road Mall.