The aircraft liveries and country, logo and airlines are used to provide a distinctive branding for corporates to support commercial gains.
They were unpopular with many customers and also caused confusion for ground controllers who had more difficulty recognising aircraft with the British Airways ethnic liveries to give clear taxiing instructions.
Despite the £60 million expense of this livery, it was replaced completely in 2001 and the airline has now returned to a more traditional design based upon the Union flag.
The tradition also occurred on ANA's low cost subsidiary - Peach Aviation with their jets having some brands put in the bottom row of the plane, such as Soaring Sky!
The reason for the change is to avoid misunderstandings, as the letter has been used as a military symbol by the Russian Armed Forces during Russia's invasion of Ukraine.