The company manufactures and commercialises sporting and casual clothing and footwear (including sneakers, and football boots).

In the 1980s, Lotto moved on to broaden its business base by competing among the then-small group of manufacturers of football boots and clothing.

Lotto began to create its first football boot models and signed major collaboration agreements with internationally renowned players and teams.

Andrea Tomat, leading the company, rebranded the business by focusing on football and tennis, outsourcing about 90% of footwear and apparel production to the Far East.

[1] In 2007, Lotto Sport Italia acquired the American brand Etonic, specializing in technical running, golf, and bowling.

In addition to its latest agreement with USPTA and its technical partnerships with the ATP, WTA Tour and Wimbledon, Lotto is visible at all Grand Slam tournaments and championship series and has been a part of the Italian Open for more than 30 years.

[citation needed] Excludes articles found in Category:Sporting goods manufacturers of Italy.