Directed by Nick Wickham and produced by Ciarra Pardo and Emer Patten, it was filmed during the last three shows in London.

[6] Upon its release, Loud received generally positive reviews from most music critics and earned Rihanna a Grammy Award for Best Dance Recording for the lead single "Only Girl (In the World)".

[8] Critics gave the tour a positive response, with Jon Brean of the Star Tribune noting, "The Barbadian singer is more visually and vocally dynamic than she has ever been before.

"[9] During an interview with Ryan Seacrest after Rihanna performed "California King Bed" on American Idol, April 14, 2011, the singer spoke about the tour's development.

[10][11] Rihanna addressed rumors about a special performance to be included on the setlist in order to fully incorporate her fans into the experience.

[14] Via her official Twitter account, she announced that she was to film the final three outsold shows of the Loud Tour in London (held from December 20–22, 2011) for a live DVD, "Big news Navy!

[15] On November 19, 2012, Rihanna released her seventh studio album Unapologetic (2012) in both standard and deluxe editions.

[21][22][23] The video album was directed by Nick Wickham and produced by Ciarra Pardo and Emer Patten.

Rihanna continues to walk through and explains how she's feeling very sad and emotional as a result of the Loud Tour ending.

Before getting into the van, Rihanna says that the tour was one of her best experiences of her life and talks about how she will miss her fans the upcoming year.

Emerging from a purple ball, the singer performs the song while wearing a blue electric dress and is surrounded by four backup dancers.

The scenes are again intercut with Rihanna talking about her love towards Miami, and how she moved first in the city when she got signed to the label.

Several scenes of Rihanna including getting off the plane, choosing clothes, getting ready for a shoot and greeting her fans are shown.

Scenes of Rihanna having fun with her fans and making a birthday party for her manager Jay Brown is shown.

Scenes of the singer in Madrid, one week before Christmas are shown; she takes a tour on the bus with which they are traveling around Europe.

[24] Loud Tour Live at the O2 debuted at number 12 on the Flemish Belgian Music DVD Chart for the week dated December 22, 2012.

[26] On the Wallonian Belgian Music DVD Chart, the album debuted at number three for the week dated December 29, 2012.

[30] For the last week of December 2012, Loud Tour Live at the O2 debuted at number 12 on the Czech Music DVD Chart.

[34] Loud Tour Live at the O2 debuted at number 11 on the US Billboard Music Video Sales chart which was also its peak.