The contestants would compete with each other to create the best outfit for one or more famous music acts every week, restricted by time and materials.

[3] However two weeks before its September 23, 2013 debut, the Esquire Network was announced as taking over Style's channel space, rather than G4 as originally planned.

[1] The show was cancelled after just one season due to low viewership and Rihanna's busy schedule.

[5] Similar to Project Runway, the series was also looking for new designers to create fashion for A-list celebrities in the world.

[3] On May 15, 2013, it was announced that American singer and fashion designer Pharrell Williams would serve as one of the mentors on the series.