[8] In 2018, the company launched a sleepwear collection to benefit the Clara Lionel Foundation, a non-profit also founded by Rihanna.

The first five locations planned are Las Vegas, Los Angeles, Houston, Philadelphia, and Washington, D.C.[11] In 2022, Savage X Fenty faced legal challenges over allegations of misleading business practices related to its paid VIP membership program.

The brand, operated by Lavender Lingerie LLC, was accused of not clearly disclosing automatic charges associated with the VIP memberships, improperly obtaining customer consent for recurring payments, and falsely advertising the use of store credit.

[20] This fashion show featured musical performances from Rihanna, Big Sean, Migos, Halsey, DJ Khaled, A$AP Ferg, and more, and the runway consisted of models including Gigi and Bella Hadid, Cara Delevigne, Joan Smalls, and Slick Woods, and artists like 21 Savage and Normani.

Performers include Miguel, Rosalía, Bad Bunny, Mustard, Roddy Ricch, Ella Mai, and Travis Scott.

Rihanna brought back many of the same models as previous years, but also included Lizzo, Chika, Paris Hilton, Willow Smith, and Rico Nasty on the runway.

Some of the performers featured in the show include Bia, Jazmine Sullivan, Ricky Martin, Erykah Badu, Nyjah Huston, Normani, Nas, Daddy Yankee, and more.

[7] The brand faced controversies relating to its membership program, in which a consumer protection was filed and settled for $1.2 Million for deceptive marketing.

Additionally, consumers felt misled by the subscription system, and they claimed that the company did not inform its customers of the recurring fees, nor did it allow them to consent to the automatic renewal of the membership.