[2] Via her official Twitter account, Rihanna posted series of "teasing" tweets announcing her seventh studio album.

[8] Although they found it innovative and interesting, they criticized the concerts and travel delays and Rihanna's non-presence on the parties held on the jet.

"[9] Despite the criticism, following the end of the 777 Tour, both Unapologetic and the lead single "Diamonds" reached number one on the US Billboard 200 and Hot 100 charts respectively.

[10] Apart from that, on April 23 Roc Nation announced that the film will be released in DVD format and will feature several performances of Rihanna's songs including "Diamonds" and "Stay".

[13] Rihanna 777 in DVD format was released on May 7 in Australia,[14] Canada,[15] Germany,[16] Italy,[17] Japan,[18] Spain,[19] Sweden[20] and the United States,[21] on May 10 in the Netherlands[22] and Poland[23] and on June 3 in France.