Styled to Rock is a British reality television series on Sky Living, executive produced by Barbadian recording artist Rihanna which focuses on fashion design.
The reason why Rihanna wanted to run this format just in the United Kingdom and especially in London, she told in the introduction of the first episode.
Because these people can't show their talent easily, Rihanna wanted to give them a chance to get the attention they deserve.
With the format also the candidates who have not managed in the show could eventually establish themselves independently in the fashion world through the hype and the media attention.
[4] The celebrities for which the candidates designed were Kanye West (not in show, Rihanna chose best outfit), Cheryl Cole, Katy Perry, the Saturdays, the Scissor Sisters, Pixie Lott, Rizzle Kicks, Tinchy Stryder, Little Mix and Little Boots.