Luden's

Luden's is an American brand of cough drop that is currently manufactured and sold in the US by Prestige Consumer Healthcare.

Luden gave samples of his cough drops to railroad workers, giving the product national exposure in an early example of guerrilla marketing.

During its heyday under Dietrich ownership, Luden's produced more than 500 varieties of candy in addition to its better-known cough drops and employed more than 1,200 people.

[3] In 1967 filmmaker Ed Seeman hired musician Frank Zappa to collaborate on a Luden's television commercial.

The Dietrich family sold Luden's Inc. to Hershey Foods Corp in 1986, resulting in the termination of 98 salaried and 350 hourly workers.