[3] Previously that year myWorld received the title of "America’s Best Loyalty Program" in the General Rewards category, according to an independent survey by Newsweek and Statista Inc.[1] It was established as Lyoness was a multi-level marketing company in Austria in 2003.
Following its separation from Lyoness, myWorld has independently evolved its business model and diversified its product and service offerings.
The company relocated its headquarters from London to Graz, Austria, and has since operated under the name myWorld International AG.
For shoppers making purchases through myWorld affiliates, the program offers rewards such as Cashback and Shopping Points, which are redeemable for discounts and deals.
In the B2B sector, myWorld supports businesses by offering marketing tools for enhanced customer loyalty and exposure, charging fees only upon successful transactions, and facilitating connections within its partner network.
[24] The country offices are subsidiaries of the continental stock corporations and are registered as privately owned, limited-liability companies.
[27] In 2012, Lyoness announced that it and its affiliated Greenfinity foundation would be the title sponsors of the Austrian Open golf tournament for three seasons, through to 2014.
[32][failed verification] In March 2010, the Swiss magazine Beobachter published an article[33] with a big review and analyses of Lyoness.
In early 2012, Kleine Zeitung published an article[34] suggesting that Lyoness operated an irrelevant shopping community.
[35] In February 2012, an article by Beobachter revealed that internal Lyoness communications offered members "bounties" of up to 45,000 CHF for providing "relevant information" about critics of the company.
Furthermore, the article highlighted concerns about the Lyoness business model, suggesting it prioritizes recruitment over providing discounts.