Based on grocery store items, each plastic Shopkin figure has a recognizable face and unique name.

Co-chief Paul Solomon credits his mother, Jacqui Tobias, director of girls’ products, for the idea of Shopkins.

[3] Moose Toys had success with its line of Trash Pack collectible figurines targeted towards boys but lacked a market for girls.

Shopkins was initially produced as a similar product for girls; however, it appeals to children in general.

[4][5] The success of the Shopkins toy line later led to various types of official merchandise, apps, three movies, music, and spin-offs.

For the Real Littles line, the 2-packs (consisting of two Shopkins and two Mini Packs for two complete figures) would return alongside the 8-packs introduced in Season 10.

Moose classifies the Shopkins degrees of rarity as Common (White and Purple in Season 12 onward), Exclusive (Turquoise), Limited Edition (Gold), Rare (Green), Special Edition (Blue), and Ultra Rare (Pink).

[10] Materials used for Shopkins were rubbery-plastic, brought from China, and from Season 10 onward, the plastic is from Vietnam.

The original line consisted of three dolls, Jessicake, Bubbleisha and Popette, respectively, later add two new Shoppies, Peppa-Mint and Donatina, in December 2015.

There were also Limited Editions produced before Season 3, as well as an exclusive set from San Diego Comic-Con, which were two Golden Cutie Cars in 2018.

Starting in Season 3, mini stores and houses were released, under the name Secret Shops.

Unlike the rest of the franchise, the Kindi Kids line of dolls is meant for preschoolers.

The list of dolls released include: Snack Time Friends Fun Time Friends Dress Up Friends Kindi Fun Oven Scented Big Sisters Sweet Treats Friends Scented Baby Sisters Dress Up Magic Show & Tell Pets Party Pets Playsets Dolls Kindi Kids made a spin-off, called Kindi Kids Minis, which featured miniature versions of the 10-inch dolls, but still with the bobble-head feature and glittery eyes.

Season 1 Season 2 Season 3 Kindi Mini Vehicles Playsets In August 2014, Moose Toys built brand awareness with their Shopkins short cartoon videos on their YouTube channel Shopkins World (now known as MooseTube Squad to promote other toys by Moose),[4] but it was the YouTube videos of consumers unwrapping and playing with the toys that helped bring the line to mainstream prominence.

A sequel, Shopkins: World Vacation, was released on theaters in Australia on October 5, 2017, and on Digital HD and DVD on October 17, 2017, by Universal Pictures Home Entertainment, to promote toys for Season 8, and also the first to feature a guest star, YouTuber CookieSwirlC.

Another sequel, Shopkins: Wild, was released on theaters in Australia on March 1, 2018, and on Digital HD and DVD on April 17, 2018, by Universal Pictures Home Entertainment, to promote toys for Season 9.

Life’s never ordinary in Shopville, but things are about to get a little extraordinary with the arrival of the Chef Club.

Watch as they attempt amazing challenges and face Kooky fans to try and clear her name.

When famous movie stars, Scarletta Gateau and Rubie Blaze recruit the Shopville gang to save the Shoppets, they journey through the jungle and find the amazing world of Pawville.

In 2017, a café is added, allowing players to customize the area by purchasing furniture with a new currency, which are heart-shaped gems, a trophy area, in which players can check out their trophy collection, as well as changing the customers into any Shopkins character they want.

In 2019, Kellogg's produced Shopkins themed cereal based on the playset-exclusive Cutie O’s mini pack released during Season 12.

There is also Shopkins and Real Littles-related content found on the UK-exclusive “Cute” magazine, aimed at primary school girls, also alongside different characters such as Disney Princess, PINY: Institute of New York, My Little Pony: Pony Life and more.

In December 2015, Moose Toys partnered up with McDonald's to release Happy Meal-exclusive Shopkins, mainly based on items found from the fashion department.

Box contents included Shopkins brand items such as plushies, lip balm, and limited-edition figures.

Counterfeit Shopkins began to surface around mid-2015, including those with Funny Sweet or Shopkinsins on the packaging, which can refer to Shopkins in colors that Moose Toys never officially produced, such as Boo Hoo Onion being light blue and Chee Zee being orange.

[24] The Shoppies dolls, Jessicake, Bubbleisha and Peppa-Mint, along with some of the Season 6 playsets were featured in an episode of the adult animated stop motion sketch comedy TV series Robot Chicken.

Sacha Baron Cohen's character OMGWhizzBoyOMG!, in his satire series Who Is America?, unboxed Shopkins while interviewing political figures.

[25] In 2019, there were videos featuring the Shoppies line of dolls, made using a popular app known as Gacha Life.

A popular fandom on YouTube features the Shoppies doll, Jessicake, who is meant to be on the dark side.

The Real Littles series of Shopkins (Seasons/Series 12-14) gained popularity on social media platforms, such as TikTok and YouTube Shorts, with some unboxing videos of them gaining millions of views, alongside a similar toy brand, 5 Surprise Mini Brands, by Zuru.