The program launched worldwide in March 2016, releasing alongside Nintendo's first mobile app, Miitomo.

[1] It allowed users to register their games and consoles on Nintendo's website using a printed code included with the products.

App-centric Platinum Points are earned by clearing missions within Nintendo's mobile apps, and can either be used to purchase rewards within the app or combined with regular Platinum Points to be spent on the main rewards.

[8] On December 1, 2016, My Nintendo added child account support, allowing users under 13 years to use the service with parental or guardian control.

My Nintendo was also the name given to a service in North America, which allowed users to register their games online to gain access to exclusive bonuses like screensavers.