Formerly a property of the Coca-Cola Company,[1] it is currently produced by Monster Beverage and licensed by Holley Performance, which owns the trademark.

[7][8] On June 12, 2015, Coca-Cola announced the transfer of its energy division, including NOS and Full Throttle, to Monster Beverage.

Kyle Busch ultimately started his own energy drink and ended his sponsorship with Monster and NOS.

In 2019, NOS became the title sponsor of the World of Outlaws Sprint Car Series, replacing Craftsman Tools.

[11] Ingredients are carbonated water, high fructose corn syrup, citric acid, sodium citrate, sodium hexametaphosphate (preservative), caffeine, taurine, natural flavors, acacia, potassium sorbate (preservative), glycerol ester of rosin, inositol, sucralose, yellow 5, calcium disodium edta (preservative), pyridoxine hydrochloride (vitamin B6), yellow 6, guarana, and cyanocobalamin (vitamin B12).