[5] According to B Lab, in 2014, New Chapter became the first major vitamin and supplement company to become a certified B Corp.[6] P&G is one of several publicly held multinational corporations to have become involved in the "B Corp movement" through a subsidiary.

[7] In 2019, the USPTO granted Procter & Gamble a patent for a food supplement containing biotin, Reishi mushrooms and a type of algae called Haematococcus pluvialis.

[8] The company was founded in 1982 by Paul and Barbi Schulick,[3] who started the business by making herbal extracts in their garage,[9] which they sold in a health food store they operated in Lexington, Massachusetts.

[10] Although the herbal extracts did not sell well on their own, the couple said they noticed that there was consistent demand for vitamin supplements; packaging the two together, they called the revamped business their "New Chapter".

[10] In 2003, Zyflamend, the New Chapter product for "inflammation response", was mentioned by celebrity doctor Andrew Weil on Larry King Live;[14] according to Paul Schulick, this led to $1 million in sales within little more than a week.

[17] In 2009, New Chapter told The New York Times that it had seen an uptick in sales of vitamins and supplements during the winter cold season in North America, despite the economic recession.

[19] One year after the acquisition, Paul Schulick confirmed to Nutritional Outlook that P&G had invested additional personnel for New Chapter in quality control and innovation.

[20] In the Wall Street Journal interview, Paul Schulick stated that he was frustrated with what he viewed as excessive bureaucracy and reporting requirements as part of P&G, as well as the parent company's prioritization of short-term profitability over development of new "breakthrough" products.

[20] Another article in WholeFoods Magazine pointed to the Schulicks' unhappiness with P&G's acquisition of Merck KGaA's Consumer Health Business, which had annual sales of nearly $1 billion in products such as Femibion pregnancy supplements and Seven Seas cod liver oil.