It was released on September 10, 2020, via Island Records and Joytime Collective, in partnership with the Hope For The Day suicide prevention movement.

[2] The song was later included on the expanded edition of Lovato's seventh studio album Dancing with the Devil... the Art of Starting Over.

The song was teased various times by Marshmello through his social media accounts; shortly prior to its release, in July 2020, he liked fan tweets confirming the track and also captioned an Instagram photo "hello?

[3][4][5][6] A few weeks later, on September 4, both artists announced the collaboration, with Marshmello posting a video of him scrolling through his Twitter timeline, reading tweets of fans jokingly threatening to toast him unless he releases the song.

Lovato reposted the tweet, with a link to a 90s-inspired website, which included the release date and an interactive mood quiz, a Minesweeper game and a music playlist.